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Gareth Wrighton

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Gareth David Mark Wrighton (born 25 May 1993) is a British Art Director, Fashion Designer, and Video Game Designer, best known for making one-off handmade garments inspired by virtuality in the fashion industry. He launched his eponymous knitwear brand in 2019 under the Fashion East initiative. In 2021, he was appointed Art Director of Dazed Magazine.

Luncheon 10-2.jpg

Self portrait of Wrighton on the cover of Luncheon 10 in October 2020

Gareth Wrighton

Early Life and Education

Early Life and Education

Wrighton was born on 25 May 1993 in Watford, Hertfordshire, to a Welsh father and English mother. He grew up in the suburbs of London with an older brother, and showed great interest in Art from an early age.

 

In 2011, Wrighton began his studies at Central Saint Martins in London, England.

 

In 2014, Wrighton launched ebaE, an online shop and magazine oriented towards young people.

 

Throughout his studies, he worked as a photographic collaborator with designer Charles Jeffrey.

 

Wrighton graduated in 2016, and his final project The Maul, an online shop and interactive video game

was exhibited at the London Design Festival.

 

 

Fashion career

In June 2017, Wrighton moved to Johannesburg, South Africa, to live with stylist Ib Kamara and photographer

Kristin-Lee Moolman. The three worked on ‘Soft Criminal,’ a body of experimental styling imagery made

alongside a 22-look collection of costumes. In September 2018, Wrighton, Kamara and Moolman showed Soft

Criminal at Red Hook Labs in Brooklyn, New York.

 

Wrighton has also supported Kamara’s styling work on commercial jobs for Beyoncé, Madonna, Rihanna,

Pirelli and Louis Vuitton.

 

In February 2019, he showed “In The Pines: The Ballad of Meredith Hunter,” his Autumn/Winter 2019 collection

with Fashion East, on the London Fashion Week schedule. Inspired by the 50th anniversary of the Altamont

Speedway Free Festival, the 12-look collection explored the contradictions within Americana, the failures of the

counter-culture movement, natural disaster and police brutality.

In March 2019, Wrighton moved into the Dazed x Design District studio space in North Greenwich.

In September 2019, he showed “I’m Slowly Turning Into You: A Virtual Unreality,” his Spring/Summer 2020 collection at London Fashion Week. Described by office magazine as “Chaotic Evil,” the 15-look collection was inspired by the story of Jessi Slaughter, exploring themes of virtual reality, cyber-bullying, Lolita tropes, digital persona, and rebirth.

 

In February 2020, he presented his final Autumn/Winter 2020 collection “A Day At The Maul” at Fashion East’s first co-ed fashion show. The show was a remake of his 2016 final graduate project, exploring themes of excessive consumption, economic depression, youth revolt and the post-apocalypse, concluding his ‘American Trilogy’ series of fashion shows. 

Through 2020, Wrighton worked on special projects with Browns and Maison Margiela, and in November 2020, was invited by Gucci to produce a film for Guccifest. Co-directing with digital artist Zach Beech, the pair created 'The Maul,' a short film imitating a trailer to a video game that doesn't exist, including original 3D assets made through photogrammetry scanning in London. The film acted as another chapter in the ever evolving form of Wrighton's parallel universe centred around his imaginary shopping mall. The film was soundtracked by M. Henry G-C, a longtime collaborator of Wrighton's.

In September 2021, Wrighton was appointed the role of Art Director of Dazed magazine, working closely

alongside Editor-In-Chief Ibrahim Kamara and Executive Editorial Director Lynette Nylander. His debut issue

included a cover story featuring Rihanna shot by Rafael Pavarotti.

 

Style

 

Wrighton is primarily known for his use of knitwear and reappropriation of contemporary detritus into

costume, in particular using keyboard keys, hair clips, guitar plectrums and jingle bells in his work. A

recurring figure through his work is his use of the Bunny Rabbit motif, a nod to his childhood pet rabbit,

Bazil. His trademark knit bunny ear balaclava was worn by Dua Lipa on the cover of The Face magazine

in 2019. 

 

Wrighton is known for accessible and conservative shapes and silhouettes, reimagined and rendered in

extremely intricate techniques and motifs. Simple knit pieces are often undermined by a corrupt

materiality. He is known to use vivid world building and narrative within his work, telling profound stories

through dress and costume.

Recurring themes in Wrighton's work explore structures and abuses of power, virtuality in fashion,

conspicuous consumption and the impact of fast fashion on the environment, alongside do-it-yourself

maker movements and crafting in the apocalypse, culminating in a body of work that he describes as 

"touching in the age of touchscreens."

Wrighton contrasts the grand scale of nature with an introspective view of virtuality, and the pioneering genius of mans spirit with the deviance of the human mind. Wrighton cites the work of Bob Dylan, John Dos Passos, and Elizabeth Holmes as inspirations.

Personal Life

 

Wrighton lives in Watford with his family and two cats.

dua lipa.jpg

Dua Lipa wearing custom Gareth Wrighton Bunny Ears on the cover of The Face, shot by Jeurgen Teller, styled by Danny Reed and Danielle Emerson.

Rihanna on the cover of Dazed Autumn 2021, shot by Rafael Pavarotti and styled by Ibrahim Kamara, with Art Direction by Gareth Wrighton.

Fashion career
Style
Personal Life

References and Press

  1. O’Connor, Ethan (3 July 2014) “buy it. live it. luv it: ebaE”. dis.

  2. Randall, Brent (29 September 2014) “back to school shopping @ ebaE”. Dazed Digital.

  3. French, Greg (24 June 2016) “get to know the future of fashion publishing”. i-D online.

  4. ^ (2 December 2016) “get lost in the hedonism of new york nightlife”. i-D online.

  5. (6 June 2017) "take me to wonderland, baby". i-D online.

  6. ^ Manatakis, Lexi (29 August 2018) “The fantasy world of Ib Kamara, Kristin-Lee Moolman, and Gareth Wrighton”. Dazed Digital.

  7. Nnadi, Chioma (12 September 2018) “This Art Exhibition in Brooklyn Pushes Fashion to a New Realm of Cinematic Fantasy”. Vogue.

  8. ^ Ahmed, Osman (13 September 2018) “The Creative Pioneers Interrogating African Identity, And Turning Trash Into Treasure”. British Vogue.

  9. ^ Kane, Ashleigh (18 September 2018) “Art shows to leave the house for this month”. Dazed Digital.

  10. ^ White, Ryan (6 February 2019) “the new fashion east line-up has been announced”. i-D online.

  11. ^ Cadogan, Dominic (6 February 2019) “There’s a new designer joining the Fashion East line-up”. Dazed Digital

  12. ^ Yotka, Steff (6 February 2019) “Meet the Young Womenswear Designers Changing the Game in London“. Vogue

  13. Koh, Angela (8 February 2019) “5 New Designers to Watch This Season”. New York Times.

  14. Petty, Felix (13 February 2019) “what to look out for at london fashion week autumn/winter 19”. i-D online

  15. (18 February 2019) “gareth wrighton, yuhan wang and charlotte knowles were the real storytellers this fashion week”. i-D online.

  16. Caesar, Charles (18 February 2019) “God (B)less America”. Office Magazine.

  17. Neel, Julia (19 February 2019) “This was one of the most polished outings from Lulu Kennedy’s Fashion East showcase in recent seasons.” Womenswear Daily.

  18. Peters, Alex (20 February 2019) “THESE ARE THE BEST BEAUTY LOOKS FROM LONDON FASHION WEEK AW19”. Dazed Beauty.

  19. Fraser, Holly (20 February 2019) “London Fashion Week: Brexit, protest and a new femininity”. CNN.

  20. (1 April 2019) “Announcing the winner of the Dazed and Design District studio search”. Dazed Digital.

  21. McCord, Brooke (17 April 2019) "Gareth Wrighton’s Etsy wishlist". The Face.

  22. Kane, Ashleigh (17 June 2019) “How London’s new creative generation is surviving in the city”. Dazed Digital.

  23. Nuala Duffy, Eilidh "Gareth Wrighton's Death Trip". Bog

  24. ^ Stone, Bryony (9 July 2019) “Gareth Wrighton is making clothes for the post-truth present”. Dazed Digital.

  25. ^ Pike, Naomi (13 September 2019) “Gareth Wrighton Is The Fashion East Designer Taking Down Fast Fashion”. British Vogue

  26. Suen, Zoe (13 September 2019) “LFW Cheat Sheet: Designers to Know This Season”. Business Of Fashion.

  27. Zhang, Tianwei (14 September 2019) “Fashion East RTW Spring 2020”. Womenswear Daily.

  28. Thawley, Dan (14 September 2019) “Fashion East: Slimmer in Scale, Steady in Spirit”. Business Of Fashion.

  29. White, Ryan (15 September 2019) “a new era for fashion east”. i-D online.

  30. Whitmer, Savannah (15 September 2019) “Fashion East S/S ’20”. Office Magazine.

  1. O’Connor, Ethan (3 July 2014) “buy it. live it. luv it: ebaE”. dis.

  2. Randall, Brent (29 September 2014) “back to school shopping @ ebaE”. Dazed Digital.

  3. French, Greg (24 June 2016) “get to know the future of fashion publishing”. i-D online.

  4. ^ (2 December 2016) “get lost in the hedonism of new york nightlife”. i-D online.

  5. (6 June 2017) "take me to wonderland, baby". i-D online.

  6. ^ Manatakis, Lexi (29 August 2018) “The fantasy world of Ib Kamara, Kristin-Lee Moolman, and Gareth Wrighton”. Dazed Digital.

  7. Nnadi, Chioma (12 September 2018) “This Art Exhibition in Brooklyn Pushes Fashion to a New Realm of Cinematic Fantasy”. Vogue.

  8. ^ Ahmed, Osman (13 September 2018) “The Creative Pioneers Interrogating African Identity, And Turning Trash Into Treasure”. British Vogue.

  9. ^ Kane, Ashleigh (18 September 2018) “Art shows to leave the house for this month”. Dazed Digital.

  10. ^ White, Ryan (6 February 2019) “the new fashion east line-up has been announced”. i-D online.

  11. ^ Cadogan, Dominic (6 February 2019) “There’s a new designer joining the Fashion East line-up”. Dazed Digital

  12. ^ Yotka, Steff (6 February 2019) “Meet the Young Womenswear Designers Changing the Game in London“. Vogue

  13. Koh, Angela (8 February 2019) “5 New Designers to Watch This Season”. New York Times.

  14. Petty, Felix (13 February 2019) “what to look out for at london fashion week autumn/winter 19”. i-D online

  15. (18 February 2019) “gareth wrighton, yuhan wang and charlotte knowles were the real storytellers this fashion week”. i-D online.

  16. Caesar, Charles (18 February 2019) “God (B)less America”. Office Magazine.

  17. Neel, Julia (19 February 2019) “This was one of the most polished outings from Lulu Kennedy’s Fashion East showcase in recent seasons.” Womenswear Daily.

  18. Peters, Alex (20 February 2019) “THESE ARE THE BEST BEAUTY LOOKS FROM LONDON FASHION WEEK AW19”. Dazed Beauty.

  19. Fraser, Holly (20 February 2019) “London Fashion Week: Brexit, protest and a new femininity”. CNN.

  20. (1 April 2019) “Announcing the winner of the Dazed and Design District studio search”. Dazed Digital.

  21. McCord, Brooke (17 April 2019) "Gareth Wrighton’s Etsy wishlist". The Face.

  22. Kane, Ashleigh (17 June 2019) “How London’s new creative generation is surviving in the city”. Dazed Digital.

  23. Nuala Duffy, Eilidh "Gareth Wrighton's Death Trip". Bog

  24. ^ Stone, Bryony (9 July 2019) “Gareth Wrighton is making clothes for the post-truth present”. Dazed Digital.

  25. ^ Pike, Naomi (13 September 2019) “Gareth Wrighton Is The Fashion East Designer Taking Down Fast Fashion”. British Vogue

  26. Suen, Zoe (13 September 2019) “LFW Cheat Sheet: Designers to Know This Season”. Business Of Fashion.

  27. Zhang, Tianwei (14 September 2019) “Fashion East RTW Spring 2020”. Womenswear Daily.

  28. Thawley, Dan (14 September 2019) “Fashion East: Slimmer in Scale, Steady in Spirit”. Business Of Fashion.

  29. White, Ryan (15 September 2019) “a new era for fashion east”. i-D online.

  30. Whitmer, Savannah (15 September 2019) “Fashion East S/S ’20”. Office Magazine.

  31. Manning, Charles (16 September 2019) “THIS IS, HANDS DOWN, THE BEST ACCESSORY AT LONDON FASHION WEEK”. Fashion Week Daily.

  32. Northman, Tora (16 September 2019) “THESE ARE THE EMERGING DESIGNERS TO WATCH AT LONDON FASHION WEEK”. Hypebae.

  33. (17 September 2019) “London Fashion Week S/S 2020 Editor’s Picks”. Wallpaper.
  34. Heron-Langton, Jessica (2 October 2019) “The wildest, weirdest, most Instagrammable moments of fashion month”.  Dazed Digital.

  35. ^ Perdue, Ben (December 2 2019) “Gareth Wrighton, the Knitwear Designer Blurring Fantasy and Reality”. Another Man

  36. Master, Phoebe (18 December 2019) “Fashion East to Mix Men’s, Women’s Shows”. Womenswear Daily.

  37. Devaney, Susan (18 December 2019) “Fashion East Is To Combine Its Womenswear & Menswear Shows For The First Time”. British Vogue

  38. Heron-Langton, Jessica (18 December 2019) “Fashion East goes co-ed with a new line-up”. Dazed Digital.

  39. (18 December 2019) “Fashion East Is Going Co-Ed, and Has Revealed a New Line-Up”. Another Man.

  40. Mayers, Kacion (31 December 2019) “The Designers Set To Make Waves In The Fashion Industry in 2020”. Grazia.

  41. (2 January 2020) “British Vogue Introduces An Electric Cast Of Faces Set To Define The Decade Ahead”. British Vogue.

  42. White, Ryan (28 January 2020) “The story behind Neneh Cherry’s new Buffalo Stance visual”. i-D online.

  43. Biondi, Annachiara (12 February 2020) “The London Fashion Week showcase behind Britain’s emerging brands”. Vogue Business.
  44. Reardon, Ben (14 February 2020) “The founder and director of Fashion East shares her highlights from the new co-ed line-up”. Vogue Australia.

  45. Healy, Murray (15 February 2020) "THIS ISN'T KNITWEAR, I'M STILL A JOURNALIST," SAYS IMAGE-MAKER TURNED DESIGNER, GARETH WRIGHTON". LOVE Magazine.

  46. ^ Heron-Langton, Jessica (February 15 2020). “Gareth Wrighton debuted a dress made of used make-up wipes at LFW”. Dazed Digital.

  47. ^ Seward, Mahoro (February 15 2020) “Meet the five rising talents of Fashion East AW20”. i-D online.​

  48. Fanning Andrews, Arden (15 February 2020) “London Fashion Week’s Most Talked-About Hair Accessory Is in Your Bodega Aisle”. Vogue.

  49. Hall, Jake (16 February 2020) "Fashion East: Gareth Wrighton". HERO Magazine.​

  50. Eckardt Stephanie (18 February 2020) “The Winning Weirdos of London Fashion Week Fall 2020”. W Magazine.

  51. (18 February 2020) “London Fashion Week A/W 2020 Editor’s Picks”. Wallpaper.

  52. Bertolino, Hannah (4 March 2020) “Your definitive guide to the wildest fashion moments of AW20”. Dazed Digital

Screenshot 2020-08-01 at 17.07.11.png

Crocheted cotton horned skull mask featured in 'Don't Jealous Me' segment of Black Is King, styled by Ib Kamara and directed by Emmanuel Adjei

Screenshot 2020-01-21 at 09.31.08.png

Still Life made with James Spencer, 2017

Gallery

Gallery

Luncheon_Rainbow_x_Fashion_East_Joyce_Ng

Rainbow Kennedy wears In The pines sweater for Luncheon 8 by Joyce Ng

Ammy Drammeh_Mischa Notcutt_Campbell Add

Ammy Drammeh, Mischa Notcutt, Campbell Addy, Cyndia Harvey, Rhea Dillon & Gareth Wrighton, by Scott Trindle and Patrick Mackie for British Vogue January 2020.

TW_D_20_W_MUSIC_DUALIPA_SHOT_13_0108_V1a

Dua Lipa wears Ice Cream Sundae Baseball Cap for W Magazine by Tim Walker and Sara Moonves

References and Press
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